Many years ago I got one of Louis Nizer's books on speaking in public. Nizer was a major New York City lawyer who was at homeon the lectern and in the courtroom. One of his books was on techniques of cross examination and it was really interesting from a variety of perspectives. He had another book about introducing speakers. He was Emcee at many events and had opportunities to introduce the most powerful people in the city and the nation.
In the same time period I was active in TOASTMASTERS and working hard to improve my own public speaking skills. I would pay a great deal of attention to the TOASTMASTER MAGAZINE and lots of other books and articles on public speaking.
One of those articles had to do with Speaker Introductions. I extracted from that article and today I teach a formula for effective speaker introductions that I call T-I-S-E. We pronounce that Tease, which is what a magazine cover does, a promo for a television program, trailers for movies, do to grab attention. I think a good introduction teases the audience and builds audience expectations for the speaker.
The T-I-S-E formula can mix some of the elements to continue building interest but none of the elements should be forgotten.
Topic = T. An introducer needs to give the audience a good idea of what the speaker is going to be discussing in the presentation. How does the introducer find out what the speaker is going to be discussing? The easy answer is ASK.
Interest = I
This is the tricky element for many people. The idea of interest is sometimes difficult to understand. The introducer has to know the audience so he can tell them why they are going to find the topic of interest. The introducer has to focused on telling the audience what will be in it for them to pay attention to the talk. When we discuss interest we are talking about why the audience should be interested.
Speaker = S
One of the major mistakes made by introducers is that instead of creating an introduction they read the bio sent by the speaker or the speaker's office. The introducer should understand the key things the speaker is doing that make the speaker the person who should be talking about this subject. Most of the time, only a very small part of the speaker's bio relates to the subject at hand. For instance, I one time taught elementary school but if I am talking to an audience about public speaking that is probably not all that relevant.
Enthusiasm = E
The major job of an introducer is to build a bridge between the audience and the speaker and the speaker and the audience. The major building block for this bridge is enthusiasm and the introducer can set that tone. That means doing a great job of instilling an enthusiasm in the audience for the speaker and an enthusiasm in the speaker for the audience.
Most of the time I teach that introductions should be short -- 30 to 45 seconds. The book Louis Nizer wrote was about a different time; a time when introduers could take up to three minutes to set the stage for a speaker. In today's impatient society I think the introducer should leave the speaker as many minutes as possble.
Saturday, December 5, 2009
Tuesday, December 1, 2009
Relational Presence is an interesting goal for public speakers
Lee Glickstein is a public speaking trainer and author we have discussed previously in this blog and I really enjoy his concept of "Speaking Circles." He is a master in this art and his books and articles are worth spending time with for those who want to communicate messages.
As part of his email marketing campaign, I received a newsletter from Speaking Circles today and I thought the opening article worth sharing. There is no question in my mind that speakers have to GRAB attention in the opening moments of a presentation. Lee Glickstein is a bit less violent than I might be in his description but his ideas about "Opening and Structuring a Masterful Talk" are well crafted.
Here is what he says to open this line of discussion in his newsletter:
Open and Structure a Masterful Talk
by Lee Glickstein, founder, Speaking Circles International
"Once your priority in front of any group is to be with your listeners in Relational Presence, specific content gets much easier to plan. Here's an article about how to open and structure a masterful talk. Below I expand on the all-important first 30 seconds, the ideal opportunity to establish a sustainable relationship with your audience.
After being introduced, the first mistake most speakers make is to start to talk the moment the applause ends. The second mistake is to open with a joke, a provocative statement, or a social nicety.
Establishing a sustainable relationship calls for at least one full breath (no less than 10 seconds) of silence after the applause ends, to honor the moment, the occasion, and your listeners. (Not the technique of a "pregnant pause," but an authentically transparent receptivity that allows everyone in the room to arrive, including you.)
Then, an opening line most likely to bring the room to rapt attention is a sentence that sets up a one-minute story of an "aha!" turning point moment from your life. That sentence wants to be delivered conversationally, clearly, not dramatized, with precisely enough information to allow your listeners to visualize a scene (as in a movie) where the action is just about to start.
Then another full breath (yes, another 10 seconds) that signals everyone (including yourself) to make the pilgrimage to that moment. This 3-part "hello" (breath, sentence, breath) determines your first impression. When you master this 30-second dance, your capacity for what is called "public speaking" will fall into place beyond your wildest dreams.
Do read the article linked above for the rest of the opening sequence and structure of an effective talk. Here is an example of the real world power of such an opening. Twenty-five years ago I was at a networking meeting where the featured 10-minute speaker, a CPA, opened like this:
"[Full breath] When I was a child, most nights I would hear my parents arguing loudly well into the night. [Full breath] I would calm myself by counting sheep, imagining numbers on their sides. The numbers would go into the thousands, so I grew up with a sense of relaxation around large numbers. Eventually I became an accountant, and I love to relax my clients around their numbers."
I was not the only one in the room attracted to work with this man who was far from dynamic, but transparently real. He became my accountant for 15 years, then my financial adviser when he shifted careers.
So what's your story?"
I recommend your reading the entire article that can probably be found at Speaking Circles. The links I copied did not work for this blog today.
As part of his email marketing campaign, I received a newsletter from Speaking Circles today and I thought the opening article worth sharing. There is no question in my mind that speakers have to GRAB attention in the opening moments of a presentation. Lee Glickstein is a bit less violent than I might be in his description but his ideas about "Opening and Structuring a Masterful Talk" are well crafted.
Here is what he says to open this line of discussion in his newsletter:
Open and Structure a Masterful Talk
by Lee Glickstein, founder, Speaking Circles International
"Once your priority in front of any group is to be with your listeners in Relational Presence, specific content gets much easier to plan. Here's an article about how to open and structure a masterful talk. Below I expand on the all-important first 30 seconds, the ideal opportunity to establish a sustainable relationship with your audience.
After being introduced, the first mistake most speakers make is to start to talk the moment the applause ends. The second mistake is to open with a joke, a provocative statement, or a social nicety.
Establishing a sustainable relationship calls for at least one full breath (no less than 10 seconds) of silence after the applause ends, to honor the moment, the occasion, and your listeners. (Not the technique of a "pregnant pause," but an authentically transparent receptivity that allows everyone in the room to arrive, including you.)
Then, an opening line most likely to bring the room to rapt attention is a sentence that sets up a one-minute story of an "aha!" turning point moment from your life. That sentence wants to be delivered conversationally, clearly, not dramatized, with precisely enough information to allow your listeners to visualize a scene (as in a movie) where the action is just about to start.
Then another full breath (yes, another 10 seconds) that signals everyone (including yourself) to make the pilgrimage to that moment. This 3-part "hello" (breath, sentence, breath) determines your first impression. When you master this 30-second dance, your capacity for what is called "public speaking" will fall into place beyond your wildest dreams.
Do read the article linked above for the rest of the opening sequence and structure of an effective talk. Here is an example of the real world power of such an opening. Twenty-five years ago I was at a networking meeting where the featured 10-minute speaker, a CPA, opened like this:
"[Full breath] When I was a child, most nights I would hear my parents arguing loudly well into the night. [Full breath] I would calm myself by counting sheep, imagining numbers on their sides. The numbers would go into the thousands, so I grew up with a sense of relaxation around large numbers. Eventually I became an accountant, and I love to relax my clients around their numbers."
I was not the only one in the room attracted to work with this man who was far from dynamic, but transparently real. He became my accountant for 15 years, then my financial adviser when he shifted careers.
So what's your story?"
I recommend your reading the entire article that can probably be found at Speaking Circles. The links I copied did not work for this blog today.
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