We get into public speaking courses (and I team a lot of them) and people begin to think that the assignments required are complicated classroom things when in reality they are assignments aimed at helping us become more effective communications in the real world.
Persuasion is one case in point. There are all kinds of courses that teach about persuasion from persuasion in public speaking to persuasion in psychology to advertising. And the thing all have in common are courses to help the student become either more fluent with the skill or more able to resist the persuasion aimed in her/his direction.
Persuasion is taking a point of view and trying to either get others to share that view and often take action on that view or, at a minimum, become more open to the idea that this different point of view exists and may even have some merit. In practical terms, you want to see "Get Smart" your friend wants to city "Sex in the City". The negotiation that results in the movie that you see involves persuasion. For many of us, persuasion is a skill we want to be even better at. For those who are already good, becoming better might allow those persuasion skills to reach more people, maybe to donate to the education of displaced children in Uganda money for some important cause in your community. www.displacedcommunities.org
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